With the closing of several tracks in and around the front-range, which approximately consists of the area along the I-25 corridor from Northern Colorado, Ft Collins to Colorado Springs and south, several auto racing enthusiast have started looking at the Eastern Plains for space to build a track. The idea’s are more inline with clubs for car enthusiasts who own sports cars, exotic cars, for track only cars and specialty cars that can hardly be driven as intended on the “public” streets.
There are currently three different companies that are in different stages of their business model and building process. However, eventually, they all profess to being built by 2009 or sooner. If you’re a car enthusiast, sports car or exotic car owner, this should be good news and probably can’t happen fast enough.
Here’s a general break-down and brief description of each company and their web site. Personally, I’ve not been involved with anyone of these companies, have simply followed their progress and anticipate a future opportunity to be able to take one of my cars out and have a “track day” experience.
Probably one of the older and closer to reality than the other three is Genoa Motorsports. They announced their new club track back in early 2006 and have had a web site dedicated to the project progress and plans since that time. They’re located out east near the town of Genoa, approximately an hour from Denver. According to their web site, land has been secured, permits readied and they’re suppose to be breaking ground this summer, 2007, on the 6.26 mile “set” of two tracks. They’re sponsored by several local entrepreneurs and racing business’s. Genoa Motorsports has big plans to build dual tracks, paddock and car storage facilities. They’re offering business opportunities geared around the racing scene and have options for future business’s to grow around the track. From what is presented on their web site, it appears they’re focusing on enthusiasts, car clubs of all varieties and private individuals.
Being backed by private enterprise and open to all clubs, individuals and business’s alike, make it an attractive option for car enthusiast and car owners to “exercise” their exotic or sports car that has the ability to handle their track design. Check out their web site on a regular basis for updates, announcements and other information about when they’ll be open.
High Plains Raceway
One of the more recently announced tracks also out east of Denver, High Plains Raceway. They’re location is a bit closer than Genoa, but a little bit different focus. According to their web site, they’re backed by 5 major Denver based car clubs:
CAMA (Colorado Amateur Motorsports Associates) is the entity created by the group of five clubs which were the majority users of Second Creek. These clubs are Motorcycle Roadracing Association (MRA), Porsche Club of America, Rocky Mtn. Region (PCA-RMR), Rocky Mountain Vintage Racing (RMVR), the Colorado Region of the Sports Car Club of America (SCCA), and the Multi-Car Club Alliance (MCCA). The Multi-Car Club Alliance is a collective of eight other car clubs, specifically: the Alfa Romeo Club of Colorado; Audi Club; BMWCCA, Rocky Mountain Chapter; Colorado Exotic Car Association (CECA); Lotus Colorado; Mercedes Benz Club of America, Mile-High Section; Viper Club, Colorado Region; and the Z-Car Club of Colorado.
..and seem to be more focused on these 5 car enthusiasts. However, they do offer open options for track days for individuals as well.
Since they seem to be more focused on racing and racing clubs, they may have a different audience and customer than the other two. While this is just opinion and hopefully one of the investors do not flame me, I think they’re geared for the “regular” guy who can afford a fast car and want to exercise it’s ability on a track. While they may not state that specifically, it appears like they’re track will be more affordable and will get a lot of traction for just about anyone.
The Ring of the Rockies (Motorsports Country Club)
The third raceway/track company that has thrown it’s hat into the ring looks to be more of a “country club” style business model. The Ring of the Rockies or the Motorssports Country Club seems to be the most aggressive in styling and their over-all design. I think they’re trying to cator to the high-end car owner. Not real clear from their site. It currently looks like the Genoa Motorsports site looked about 3 years ago, so it has promise.
Being the youngest in the group, they seem to be the furthest behind. However, according to their site, they have the land purchased and are accepting membership and investment funds. So, they may be catching up quickly.
There seems to be a lot of interest in this model and idea, so hopefully one or two of these will succeed so those who live in the front-range, love cars, exotic car owners, sports car owners and car enthusiast alike will benefit. The biggest question is how will three different companies with similar models survive in this market? While Denver and the front-range are a nicely sized population and more people move in every day, the entire state only has about 4.5 million people living here. 75% of that population is on the front-range. That’s a small market for such aggressive projects.
Keep your fingers crossed and eyes on these ventures. I know I wish them well and when my wind-fall comes in, I’ll consider an investment for sure. I know I can’t wait to take my Lotus out for a track run.